Updated: June 27, 2022 12:52 a.m. STI
Washington [US], Jun 27 (ANI): Vicky Eguia, an Amazon public relations manager who worked on the Oscar-winning marketing campaigns for “Manchester By the Sea” and “The Salesman,” died on Saturday of complications from a cancer. She was 48 years old.
Her family announced the cancer diagnosis on social media.
According to Variety, Eguia most recently served as public relations manager for community relations, diversity, equity and inclusion at Amazon. To help the streaming service in the world of awards seasons and theatrical distribution as it sought to be more aggressive in the film industry, she joined the company in 2015 as head of advertising for its original films division.
“As many of you know so well, Vicky was an accomplished team player – always ready to step up with full commitment and dedication. Her charm and sense of humor will be missed by all of us,” said Jen Salke, CEO of Amazon Studios, and Cory Shields, Public Relations Manager. wrote in a note to the company.
With “Manchester by the Sea,” Amazon became the first streaming service to be nominated for Best Picture at the Oscars in 2017. Eguia helped create the film’s publicity plan, a heartbreaking drama that was both a hit critical and financial after Amazon. bought it at the Sundance Film Festival. Eguia had a knack for drawing attention to Amazon’s arthouse and foreign-language releases, including ‘The Salesman’, ‘Cold War’ and ‘Les Miserables’, all of which received nominations at the Oscars. The Big Sick, “Brittany Runs a Marathon,” “One Night in Miami,” “Coming 2 America” and other recent Amazon titles were among the campaigns she worked on.
Eguia was well-liked by Hollywood trade reporters who blasted her phone at all hours of the day and night looking for information about festival acquisitions or casting. She was quick-witted, mischievously humorous and tireless. She also had a strong passion for film and its creators, developing many lasting connections with the directors whose works she helped popularize, as reported by Variety.
Eguia has worked for Millennium Entertainment, Apparition, Picturehouse and Newmarket Films during his decades-long career in public relations. For films like “Bernie”, “Bright Star”, “A Prairie Home Companion”, “The Passion of the Christ” and “Monster”, she was instrumental in advertising campaigns. She also helped create the rewards campaigns for ‘La Vie en Rose’ and ‘Pan’s Labyrinth’ at Picturehouse.
At Rogers & Cowen’s film division, Eguia began her work there in 2000 as an account executive. (ANI)