IndieFlow, the Santa Monica-based independent music platform, raises $4 million


Photo credit: IndieFlow

Santa Monica-based music startup IndieFlow has raised $4 million in funding to grow its presence.

The funding round was led by State of Mind Ventures, with participation from Oryzn Capital, Or Perry (co-founder of StreamElements), 5 Eyes Venture, TechStars and Moshe Gaon. IndieFlow says it plans to use the new funding to help grow its team and accelerate the platform’s growth.

IndieFlow is an all-in-one operating system and marketplace for the music industry. It allows independent musicians, managers and labels to navigate the commercial sector of the industry from one simple platform. It covers distribution on streaming platforms like Spotify and Apple Music, collecting payments and royalties, tracking data, planning, promoting, managing projects, booking gigs, and collaborating with others. .

The platform was founded in 2020 and since then thousands of musicians have signed up to see what IndieFlow can offer them. IndieFlow helps artists manage their careers in one place, giving them more freedom to focus on creating music. The platform hopes to become the “Shopify for musicians,” giving them a place to market products, gigs, gigs, and more.

“Our new partners have a deep understanding of the creator economy and, with financial support, can help us take a significant leap forward,” IndieFlow says of the funding round. Calendar synchronization and release planning are just some of the features that IndieFlow offers. End-to-end music management is the startup’s goal.

What does IndieFlow offer?

  • Distribution – Distribute your music on all streaming platforms and keep 100% of your royalties.
  • Administration of the publication – Automatic and seamless integration with Songtrust and your PRO.
  • Artist relations manager – One-on-one artist relations sessions for publishing, promotion and booking assistance.
  • Promotions on social media and playlists – Create personalized promotion strategies on Facebook, Instagram, TikTok and Spotify.

The platform also allows artists to easily collaborate with each other on the platform. Sharing beats, stems, recordings, and audio files anytime is as easy as dragging and dropping.

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