International Public Relations Consulting, Black House Media (BHM), won the 2022 Africa SABER Awards for MTN Campaigns in the Measurement and Evaluation and Stakeholder Engagement categories.
The awards will be presented at the Africa SABER Awards Ceremony on May 25, 2022, as part of the Africa Public Relations Conference 2022.
The SABER Awards are an annual international competition that rewards outstanding work in the public relations sector in Europe, the Middle East and Africa.
The awards program rewards superior achievements in brand image, reputation and engagement and honors the work of communications professionals across the EMEA region.
The wins are in recognition of MTN Nigeria’s excellent stakeholder engagement and superior measurement and valuation achievements for its public offering of ordinary shares to retail investors in December 2021.
Both projects, led by BHM, represented a period of improved government relations and financial growth for the company.
MTN Nigeria’s retail offering to sell up to 575 million shares of the company was the first in Nigeria to be delivered via a digital platform, the primary offering. By leveraging technology, the company aimed to facilitate the maximum possible participation of Nigerian investors.
During the announcement of the results of the public offering, it was revealed that there was an oversubscription for the shares of 139.47%, which led to the activation of the approved greenshoe of 15% of 86.25 million additional MTN Nigeria shares.
As a result, a total of 661.25 million MTN Nigeria shares were allotted, comprising the 575 million shares in the Offering and the 86.25 million greenshoe.
Moreover, 76% of the successful applicants from the digital platform are women while 85% are young people under the age of 40.
Speaking on behalf of the company, Tobechukwu Okigbo, Chief Corporate Services Officer, MTN Nigeria said: “The recognition of BHM at the SABER Awards this year is a pleasure for us. The awards reinforce BHM & MTN’s commitment to best practices in corporate communications and business.
“BHM won the awards based on the campaigns they ran for MTN. This demonstrates our commitment to championing digital inclusion as a strategic driver of social and economic development in Nigeria. We will continue to work with our partners to create innovative solutions that accelerate our strategic goals while delivering on our vision to lead the delivery of a bold new digital world in our markets and communities,” he concluded.
This award makes MTN Nigeria the only Nigerian telecommunications company nominated for the 2022 SABER EMEA Awards, receiving two nominations in the Capital Markets Communications and Crisis Communications categories.
This year, the SABER Awards attracted more than 5,000 entries from PR and marketing campaigns from around the world and were judged by a panel of seasoned industry experts, including Allan Kamau of Weber Shandwick, Bidemi Zakariyau of LSF PR, Carol Warui of Ogilvy Africa, Israel Opayemi of Chain Reactions Nigeria and Karena Crerar of Edelman South Africa, among others for Africa and Emily Gosen of Ketchum, Georgina Wolfson of Samsung, Ioana Gorganeanu of Mastercard and Linnéa Rinäs from Amazon among others for the EMEA region.
Speaking on the nominations, Paul Holmes, SABER Jury Chair, said: “It’s fair to say we’ve never seen so much good work from so many companies, including international agencies with growing African operations, and local companies from multiple markets.”
“What we have seen over the past few years in Africa is large multinational corporations investing in the continent, but also a wave of African entrepreneurship which has seen local businesses across the continent churning out high-end creations. quality and generate impressive media coverage and social engagement. for their customers, he added.